Delights
Brand Identity
Packaging
The packaging and brand identity creation for "Delights," a sustainable and Australian made dog treat brand. The brand wants to be seen as reliable and playful to appeal to loving dog owners.
Overview
Delights is a sustainably made and Australian made dog treat brand, intended to provide healthier and more nutritious dog treats. The sustainable nature of their product is a crucial value for Delights, appealing to dog owners who want the best for their pets.
The product will be sold in stores and online, and advertised online and in person targeting pet owners across Australia.
Why Delights?
Delights strives to be an all natural and sustainable dog food brand for pet owners that give their dogs the food and nutrients they deserve. Delights wants their brand to communicate a sustainable and joyful brand message to consumers around Australia, passionate about the importance of healthy dog food.
Delights needed a campaign and brand design that appealed to this market in Australia, using happy dogs to appeal to dog owners. Playful visuals and imagery in every deliverable pushes the brands story and values.
